ETHICAL DILEMMA IN TV ADS: A CASE STUDY OF SELECTED PAKISTANI TV ADS WITHIN RHETORICAL TRADITIONS

Advertising is an unavoidable reality in the modern consumerist world.The ambivalent nature of advertising has made it the subject of vibrant discussion among the marketing critics.But it is an undeniable fact that it has the sole objective of persuading the people to buy more products more often for more money.Pakistani TV commercials tread the sa